Drezdan Dale
Analytics & RevOps professional building data systems that drive product and revenue decisions
I help early-stage teams and agencies build clear, reliable analytic and revenue systems so they can make faster decisions, identify what is actually working, and scale with confidence.
My work focuses on fixing broken data systems, clarifying KPIs, and designing ICP and outbound data frameworks that support real execution.
I bring a hands-on approach shaped by experience across startups and larger organizations, building systems teams trust, use, and grow with.
How I Can Help
This is a great fit if your team needs help with Analytics or RevOps. With experience working across both verticals, I can support your team end-to-end.
How I Helped
Owned revenue operations across multiple client engagements, supporting CRM setup and management in Hubspot and Zoho
Built and maintained dashboards to give sales and leadership visibility into pipeline, funnel health, and performance
Designed and documented ICP framework to guide outbound targeting and prioritization
Integrated enrichment and signal tools (Apollo, Ark AI) into a repeatable RevOps workflow
Outcomes
Improved visibility into pipeline performance across clients
Clearer targeting and prioritization for outbound efforts
More consistent, repeatable GTM processes instead of ad hoc execution
Stronger alignment between data, tooling, and revenue strategy
How I Helped
Migrated core BI reporting from Metabase to Sigma, owning requirements, metric definitions, and business logic translation
Rebuilt dashboards and replaced manual reporting to ensure consistent business logic and data accuracy across tools
Developed new retention and marketing performance dashboards to support leadership decision-making
Outcomes
Clearer, more trusted reporting for leadership
Better insight into customer retention and campaign performance
A more scalable BI foundation to support future analysis and growth
Engagement Flow
Intro call to understand the problem and context
Clear scope defined around outcomes, not hours
Hands-on execution with weekly check-ins
Deliverables + documentation so work is repeatable