Drezdan Dale
Analytics & RevOps professional building data systems that drive product and revenue decisions
I work at the intersection of analytics, product, and revenue, helping teams turn information into clear decisions and scalable systems.
In my current role as a Digital Product Decision Analyst at Huntington Bank, I use data to inform product strategy, evaluate marketing initiatives, and support leadership decision-making. I focus on translating complex analysis into simple actions teams can execute on.
Previously, I worked as a Data Analyst at Upright, a fintech startup, where I built dashboards and internal tools to deliver business insights and drive strategic action.
In parallel, I have taken on select consulting engagements, where I help early-stage teams and agencies solve targeted analytics and GTM problems. Projects include migrating BI tooling, diagnosing product measurement issues, and designing ICP frameworks that support outbound and revenue strategy.
Outside of work, I am pursuing a Master’s in Economics & Predictive Analytics through the University of North Dakota (online) and continue learning by building and testing ideas beyond formal coursework.
Data Analyst
Upright - Cleveland, OH
May 2021 - December 2023
Promoted from Intern --> Co-Op --> Full Time
Built predictive analytic model to forecast loan volume in R, with model within +- 3% of actual results
Led a full BI migration from Metabase to Sigma, converting dashboards and business logic across Sales, Underwriting, Closing, Capital Markets, Legal, and Investor Relations
Partnered cross-functionally as the data lead for Origination and Capital Markets, designing dashboards and internal tools that improved efficiency, re-activated dormant investors, and supported company-wide growth initiatives

