Drezdan Dale

Analytics & RevOps professional building data systems that drive product and revenue decisions

drez.data@gmail.com

Columbus, OH

About
About

I work at the intersection of analytics, product, and revenue, helping teams turn information into clear decisions and scalable systems.

In my current role as a Digital Product Decision Analyst at Huntington Bank, I use data to inform product strategy, evaluate marketing initiatives, and support leadership decision-making. I focus on translating complex analysis into simple actions teams can execute on.

Previously, I worked as a Data Analyst at Upright, a fintech startup, where I built dashboards and internal tools to deliver business insights and drive strategic action.

In parallel, I have taken on select consulting engagements, where I help early-stage teams and agencies solve targeted analytics and GTM problems. Projects include migrating BI tooling, diagnosing product measurement issues, and designing ICP frameworks that support outbound and revenue strategy.

Outside of work, I am pursuing a Master’s in Economics & Predictive Analytics through the University of North Dakota (online) and continue learning by building and testing ideas beyond formal coursework.

Experience
Experience
Digital Product Decision Analyst

Huntington Bank - Columbus, OH

December 2023 - Present

Drove product and marketing decisions through SQL and R based analysis, presenting weekly diagnostics and recommendations to senior leadership

Designed and maintained a monthly optimization framework in R to support Consumer MMA migration, influencing $2B in deposits per quarter while retaining 85% of balances

Built targeted marketing and experimentation cohorts using SQL, R, and clustering techniques to inform product launches and optimize rate strategy

Digital Product Decision Analyst

Huntington Bank - Columbus, OH

December 2023 - Present

Drove product and marketing decisions through SQL and R based analysis, presenting weekly diagnostics and recommendations to senior leadership

Designed and maintained a monthly optimization framework in R to support Consumer MMA migration, influencing $2B in deposits per quarter while retaining 85% of balances

Built targeted marketing and experimentation cohorts using SQL, R, and clustering techniques to inform product launches and optimize rate strategy

Digital Product Decision Analyst

Huntington Bank - Columbus, OH

December 2023 - Present

Drove product and marketing decisions through SQL and R based analysis, presenting weekly diagnostics and recommendations to senior leadership

Designed and maintained a monthly optimization framework in R to support Consumer MMA migration, influencing $2B in deposits per quarter while retaining 85% of balances

Built targeted marketing and experimentation cohorts using SQL, R, and clustering techniques to inform product launches and optimize rate strategy

Data Analyst

Upright - Cleveland, OH

May 2021 - December 2023

Promoted from Intern --> Co-Op --> Full Time

Built predictive analytic model to forecast loan volume in R, with model within +- 3% of actual results

Led a full BI migration from Metabase to Sigma, converting dashboards and business logic across Sales, Underwriting, Closing, Capital Markets, Legal, and Investor Relations

Partnered cross-functionally as the data lead for Origination and Capital Markets, designing dashboards and internal tools that improved efficiency, re-activated dormant investors, and supported company-wide growth initiatives

Education
Education
Master of Science In Economics & Predictive Analytics

University of North Dakota

Jan 2025 - May 2027

Online program focused on applying economic theory to predictive modeling and real-world decision making

Master of Science In Economics & Predictive Analytics

University of North Dakota

Jan 2025 - May 2027

Online program focused on applying economic theory to predictive modeling and real-world decision making

Master of Science In Economics & Predictive Analytics

University of North Dakota

Jan 2025 - May 2027

Online program focused on applying economic theory to predictive modeling and real-world decision making

Bachelor of Science in Data Science

John Carroll University

Aug 2019 - May 2023

Tri-minor: Statistics & Analytics, Business, Leadership Development

Bachelor of Science in Data Science

John Carroll University

Aug 2019 - May 2023

Tri-minor: Statistics & Analytics, Business, Leadership Development

Bachelor of Science in Data Science

John Carroll University

Aug 2019 - May 2023

Tri-minor: Statistics & Analytics, Business, Leadership Development

Skills
Skills

Analytics & Programming

R, SQL, Python, SAS

Analytics & Programming

R, SQL, Python, SAS

Analytics & Programming

R, SQL, Python, SAS

Buinsess Intelligence

Tableau, PowerBI, Metabase, Sigma

Buinsess Intelligence

Tableau, PowerBI, Metabase, Sigma

Buinsess Intelligence

Tableau, PowerBI, Metabase, Sigma

CRM Systems

Hubspot, Zoho

CRM Systems

Hubspot, Zoho

CRM Systems

Hubspot, Zoho

Data Infrastructure

AWS, Snowflake

Data Infrastructure

AWS, Snowflake

Data Infrastructure

AWS, Snowflake

Revenue Operation Tools

Apollo, Ark.ai

Revenue Operation Tools

Apollo, Ark.ai

Revenue Operation Tools

Apollo, Ark.ai

Contact
Contact